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Tiered In-Cart Upsell in Cart Drawer

Cart AOV & upsell add-to-cart rate Beauty / Fragrance

Cart-value-based upsell that adapts product recommendations to cart value.

Shopify cart drawer with a Treat Yourself upsell recommending a premium set based on the current cart total

The Problem

The cart drawer could only show a simple, static upsell list. Every customer saw the same suggestions regardless of how much they were already spending, which meant the recommendations didn’t adapt to different cart values.

The Solution

We extended the existing upsell in the cart drawer into a tiered model. Different cart value ranges can trigger different upsell product sets. As a shopper's cart subtotal changes, the upsell section automatically switches to a more relevant set of recommendations.

Why It Mattered

Upsell recommendations now feel more relevant to how much a customer is already spending. Different cart values can surface more appropriate product suggestions without adding friction to the cart experience.

Technical Details

Built with custom JavaScript and Liquid in the OS 2.0 theme. The upsell block listens for cart state changes, recalculates the applicable cart-value tier, and updates the recommended product set accordingly.

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