The Problem
The store had no bundle or kit functionality. Customers who wanted to buy multiple complementary products had to browse the site and add each item individually, going through a standard single-product checkout flow. There was no mechanism to group related products together, no incentive for customers to combine items, and no way to position slower-moving products alongside bestsellers strategically.
The Solution
We built a fully custom Bundle Builder and pre-configured kit system. Customers can now create their own bundles by selecting products from a defined set, with discounts automatically applied at the cart level. Alongside the custom builder, we introduced a series of pre-built kits to simplify decision-making for customers who wanted a ready-made combination, rather than building one from scratch. Each bundle lives on its own product page, and all available bundles are showcased on a dedicated landing page.
Why It Mattered
The bundle system lifted Average Order Value and gave the store a genuine lever for improving sell-through on products that were underperforming on their own. Bundling those items with stronger sellers created a natural home for them without relying on heavy discounting. It also made the overall shopping experience more engaging, as customers felt they were building a considered kit rather than just adding items to a cart.
Technical Details
Built entirely custom using Shopify Metaobjects and Shopify Functions. The system allows customers to select products in a bundle, automatically applies the discounts, and enables the client to create unlimited bundles with flexible product combinations. Fully integrated with Shopify's native analytics.
