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Bundle Builder / Build Your Kit

Product Pages Increase in AOV Apparel / Ecommerce

Custom bundle and kit system enabling customers to combine products with automatic discounts, increasing AOV.

Shopify bundle builder for an activewear kit with a hoodie selected and tee options plus style, color and size controls

The Problem

The store had no bundle or kit functionality. Customers who wanted to buy multiple complementary products had to browse the site and add each item individually, going through a standard single-product checkout flow. There was no mechanism to group related products together, no incentive for customers to combine items, and no way to position slower-moving products alongside bestsellers strategically.

The Solution

We built a fully custom Bundle Builder and pre-configured kit system. Customers can now create their own bundles by selecting products from a defined set, with discounts automatically applied at the cart level. Alongside the custom builder, we introduced a series of pre-built kits to simplify decision-making for customers who wanted a ready-made combination, rather than building one from scratch. Each bundle lives on its own product page, and all available bundles are showcased on a dedicated landing page.

Why It Mattered

The bundle system lifted Average Order Value and gave the store a genuine lever for improving sell-through on products that were underperforming on their own. Bundling those items with stronger sellers created a natural home for them without relying on heavy discounting. It also made the overall shopping experience more engaging, as customers felt they were building a considered kit rather than just adding items to a cart.

Technical Details

Built entirely custom using Shopify Metaobjects and Shopify Functions. The system allows customers to select products in a bundle, automatically applies the discounts, and enables the client to create unlimited bundles with flexible product combinations. Fully integrated with Shopify's native analytics.

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