The Problem
The store didn't previously run structured "gift with purchase" or "purchase with purchase" promotions. As a result, customers had no clear way to receive a gift or discounted add-on based on what was in their cart, and there was no on-site experience that could nudge them to add eligible products or hit a qualifying spend.
The Solution
We added a dedicated GWP/PWP promo section to the cart drawer. It shows when a promotion is available, displays progress towards eligibility for spend-based promos, and can automatically or manually add the gift or promo product to the cart based on configured rules. All the behavior of collections, thresholds, copy, visuals and exclusions is controlled via the Theme Editor, so the marketing team can run new promotions without developer involvement.
Why It Mattered
The feature introduced a new promotion type that rewards customers for how they shop, while making it obvious how to qualify. That drives incremental items or spend in the cart and makes promotions feel transparent and intentional from the shopper's perspective, rather than hidden behind codes or fine print.
Technical Details
All current GWP/PWP promotion data is configured in Theme Settings. Based on those settings, the cart drawer dynamically generates customer-facing offers using Liquid and JavaScript, determining when to display promotions, how to render progress indicators, and when to automatically or manually add the corresponding gift or promo product.
