Features

Free Samples on Checkout with Order Guard

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Fri, 19 Jun 2026 15:38:07 GMT

The Problem

The free samples block previously lived inside the cart drawer and took up a lot of space. It competed with the main cart content and promotions, made the cart drawer feel busy, and surfaced samples too early in the journey. There were also no strong safeguards against "samples-only" orders or samples being attached to very low-value baskets, both of which hurt margins and made order data harder to interpret.

Bundle Builder / Build Your Kit

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:48 GMT

The Problem

The store had no bundle or kit functionality. Customers who wanted to buy multiple complementary products had to browse the site and add each item individually, going through a standard single-product checkout flow. There was no mechanism to group related products together, no incentive for customers to combine items, and no way to position slower-moving products alongside bestsellers strategically.

Tiered In-Cart Upsell in Cart Drawer

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:46 GMT

The Problem

The cart drawer could only show a simple, static upsell list. Every customer saw the same suggestions regardless of how much they were already spending, which meant high-value customers weren't getting tailored recommendations that matched their basket size.

Digital Gift Card Purchase & Redemption

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:46 GMT

The Problem

Customers who wanted to give one of the store's products as a gift had no simple, structured way to do it online. They had to guess a product, size and customization on someone else's behalf, or handle gifting outside the site entirely. There was no dedicated flow for buying or redeeming a gift card, which limited gifting use cases and made it harder to acquire new customers through gifts.

Sibling Product Consolidation

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:45 GMT

The Problem

The brand had multiple T-shirt products that differed only by visual design: a Basic Tee in solid colors, a Logo Tee with branding, and a Graphic Tee with printed designs. Structurally, they were very similar, but they were set up as separate products. This fragmented the catalog, complicated navigation, and diluted product data across multiple PDPs.

3D Product Configurator (Fabric → Style → Size)

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:44 GMT

The Problem

Product pages with many options felt overwhelming. Customers had to choose fabric, style details, and size from a long list of fields on a single page, which made it hard to understand where to start and what the next step was. Drop-off during customization was higher than it needed to be.

Advanced Multi-Pack Functionality

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:44 GMT

The Problem

The brand wanted to increase sales by introducing multi-pack products: a 3-pack, 5-pack, and 7-pack. But these packs needed custom variant configurations. In a 7-pack, for example, customers needed the flexibility to choose a combination like multiple black items alongside several colored ones. Standard Shopify variant logic doesn't support that level of bundled variant customization tied to a single base product.

GWP / PWP Promotions in Cart Drawer

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:43 GMT

The Problem

The store didn't previously run structured "gift with purchase" or "purchase with purchase" promotions. As a result, customers had no clear way to receive a gift or discounted add-on based on what was in their cart, and there was no on-site experience that could nudge them to add eligible products or hit a qualifying spend.

Tiered Discounts via Shopify Functions

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:42 GMT

The Problem

The store only had straightforward discount options available. There was no flexible "spend more, save more" experience that clearly rewarded customers for reaching higher cart values, which made it harder to incentivize bigger baskets in a structured, predictable way.

Smart Cart Upsell

a.korniyenko@genovawebart.com (Arthur Korniyenko) — Thu, 18 Jun 2026 07:28:41 GMT

The Problem

Several products in the catalog naturally complemented each other, running shorts and base liners, for example, but customers weren't always aware of these combinations. Cross-sell opportunities were being missed, and shoppers had to manually search the site to find the products that paired with what they'd already added to their cart.